white—space focuses on creating brand experiences across different platforms and purposes. we believe in simplicity, working collaboratively and designing with integrity.

selected work


Founded in 2004, white—space is a brand consultancy that provides art direction, brand identity and digital design.

Known as a technique that describes free space between elements, ‘white space’ symbolically represents an area that is visually striking without unnecessary complexity. This principle is a constant in our practice, and translates into work that is both rigorous in approach and resonant in meaning. Recognized for a modern sensibility combined with strong ideas, white—space has developed numerous brand identities and projects for clients across the hospitality, property, fashion and luxury industries.


Over the past 10 years, we’ve worked with clients ranging from non-profit organizations to multinationals. 
Our approach is customised according to the needs of each client, ranging from art direction, branding and concept, content development to design and digital solutions. 
Some of our past and present clients include:


Miele (Asia)
Starwood Hotels Group
JIA boutique hotels
The Press Room Group
Lane Crawford Joyce Group
Nan Fung Group
Swire Hotels
K11 Concepts
New World Hotels


new york —
180 W 20 St, NY NY 10011

[email protected]

© 2020