The Whiteboard
geodes in the city
3D paper geodes crystallize in the holes at the alley corners and the pipes. It stands out from the traditional street art with graffiti and paint. Los Angeles based A Common Name studio is creating their street art project at different little corners around the world. Be observant and see how these artificial geodes fit into urban landscape and weather like the natural ones. Discover treasures of life through another lens just like how a gem stone could be found before they are polished into becoming one of the brightest diamond in the world.
one hundred…
Quite similar to our studio event sometime ago called “You Are Here”, Art-management.com and :phunk studio have collaborated and asked their 100 friends, who mostly are influential Singaporean and international artists, to create an A4 portrait each for the group exhibition. The result is the birth of 100 amazing artwork which are now framed and for sale while 100% of the proceeds will be given to the non-profit initiative Transmission: Project.
rebranding english national ballet
This very first month of 2013 seems to have presented itself with quite a number of brand revamp from all over the world, especially the States such as the Microsoft, the American Airlines, Office Depot, but I am way more impressed by the English National Ballet in UK. This overhaul is successful in the sense that it’s really bringing forward the vision of ENB in a holistic manner, To be the most creative and most loved ballet Company in the UK. Brand identity is only part of this transformation and it does not end there, the photography brings out the spirit of ENB aspiring to be bold, creative yet sustaining the trait they are respecting the tradition and history of ballet. Together with the new logo which adapts the font Aktiv Grotesk, the new color palette, the new brand-mark is inspired by the quotation mark which resembles ballerina’s point-toe gesture I must say is abstract yet expressive. Several punctuation marks have been widely used in many brand such as {}, | , & , ” “. It’s very challenging on how to give these visual components a new life and representation in a relevant manner. ENB further makes a bolder statement by launching the collaboration with the legendary Vivienne Westwood who is renowned for being untamed, wild, uncompromising and simply creative in the fashion realm, but stepping in the water of the ballet hemisphere just synergizes both brands further. Vivienne will continue to style the dancers and art direct all the photography for the ENB marketing material throughout 2013. The whole exercise resonates extremely well with their claim that ENB is an ambitious arts organisation, Tamara Rojo’s creative leadership is bold and confident – just like what the headline says “Looks like a doll. Dances like a demon.”
aha zaha
Zaha Hadid latest creation, Eli and Edythe Broad Art Museum at Michigan State University, probably has raised many eyebrows again. The folded accordion shape structure exemplifies the museum’s vision and dedication about contemporary art. In their own words, “the museum features a striking façade of pleated stainless steel and glass, signaling the museum and the university’s dynamic vision. More than 70 percent of the 46,000-square-foot facility is dedicated to exhibition space. The museum is named for Eli and Edythe Broad, longtime supporters of Michigan State University, who provided the lead gift for the museum.”
general assembly landed HK!
Many of you should know about General Assembly in New York, and this community landed in HK offering many courses and resources for activists who strive to become better in life through technology and designs. I attended a 4 hours workshop this Saturday called “Using UX to validate your business model” and find the class simply inspiring. My expectation for the course is sharing of techniques and tips on designing better user experience on websites. But this class is actually pulling us further away from micro-managing our business ideas or concepts and stimulate us to think from a much higher level. Something like UX Design Principles, Problem Reframing, Rapid Prototype, Ideate Solutions, Storyboarding are all great topics the instructor, Elaine Ann, shared. Elaine has comprehensive background in technology and psychology, she graduated from Carnegie Mellon and Stanford Executive MBA program. Her consultant experience for multinational conglomerates and startups has equipped her with numerous case studies from HK Post to Herman Miller and many others in the region from USA to China. There are many more other courses line up and go check them out at General Assembly website now.
