The Whiteboard
rebranding english national ballet
This very first month of 2013 seems to have presented itself with quite a number of brand revamp from all over the world, especially the States such as the Microsoft, the American Airlines, Office Depot, but I am way more impressed by the English National Ballet in UK. This overhaul is successful in the sense that it’s really bringing forward the vision of ENB in a holistic manner, To be the most creative and most loved ballet Company in the UK. Brand identity is only part of this transformation and it does not end there, the photography brings out the spirit of ENB aspiring to be bold, creative yet sustaining the trait they are respecting the tradition and history of ballet. Together with the new logo which adapts the font Aktiv Grotesk, the new color palette, the new brand-mark is inspired by the quotation mark which resembles ballerina’s point-toe gesture I must say is abstract yet expressive. Several punctuation marks have been widely used in many brand such as {}, | , & , ” “. It’s very challenging on how to give these visual components a new life and representation in a relevant manner. ENB further makes a bolder statement by launching the collaboration with the legendary Vivienne Westwood who is renowned for being untamed, wild, uncompromising and simply creative in the fashion realm, but stepping in the water of the ballet hemisphere just synergizes both brands further. Vivienne will continue to style the dancers and art direct all the photography for the ENB marketing material throughout 2013. The whole exercise resonates extremely well with their claim that ENB is an ambitious arts organisation, Tamara Rojo’s creative leadership is bold and confident – just like what the headline says “Looks like a doll. Dances like a demon.”
Craving for Helvetica Beer?
A typeface is important for any design as a right typeface will incorporate a brand’s message.
Russian designer Alexander Kischenko used Helvetica font as the key design element when he was working on a Swiss beer packaging.
The colors of cans (silver & color) corresponds to the types of beer (lagers & stouts) and the numbers represent the alcohol percentage. All texts are written in Helvetica font with planned scale of lettering.
pq
Ron Arad‘s eye wear line is called pq and I am captured by the brand identity at first instance and thereafter fall in love with Corbs which I think my muse Iris Apfel find this line amusing and palatable. The website styling, illustration and experience is very nicely done!
discover the world
Our beloved client and friend, Callixto, is having a very special event with its very first pop-up store in Hong Kong!
Drop by and discover the hidden treasures of the world from June 21-23 at G/F Noho House, 3 Shin Hing Street.
Callixto is an online boutique dedicated to bringing together unique pieces of jewelry and other accessories from far-flung places, with a focus on originality, craftsmanship and beauty.
Find out more about the brand here, and about our work for Callixto here.
brand new nha trang
Here’s a sneak peek of the brand identity Whitespace has been developing for Nha Trang, the Vietnamese restaurant that has grown from a tiny little shop to several outlets across the city.
This new location is in Tai Koo Shing, and will be the first to have the full identity in place. Watch this space for more news about the revamp from logo, packaging and website.
