Inspired by the Japanese saying “Eat in measure and defy the doctor.” and further alarmed by the 311 earthquake last year, MUJI has a new proposition on retaining a more sustainable manner in their products design and production. The idea is to apply a little self-restraint then to spend excessively to indulge, and they do it by reducing 20% material that goes into their popular classic products such as skinnier tape and ultra-thin lotion bottle. I think if we all apply this 80 fitness rule in our life from health to society, the difference that we can make will be huge. By the way, the Muji one page paralex site is great, again, it’s featuring and producing what is necessary with no frills.
Honest by is born this January. Created by Bruno Pieters‘ sabbatical trip to Southern India during 2010. The interesting concept of this business model is about its transparency. In its own words, “Honest by is the first company in the world to share the full cost breakdown of its products. The word Honest refers to the way in which the Honest by store operates, with a 100% transparency policy. The concept behind Honest by offers designers and brands a public platform to share their own design processes; utilizing the extensive research Honest by has already conducted on organic fabrics and suppliers.” The depth of the information breakdown is by far the most comprehensive I have ever seen, from certainly the garment, but also to the care label, the hang-tag to the safety pin. There is even carbon footprint estimate besides the cost break-down. A lot of heart, effort and dedication is needed to make this happen, and they know it’s all about education and perception. I appreciate the thoughts tremendously.
the big blue
The Okinawa Churaumi Aquarium has been one of the best in the world and Kyoto now has just opened a new aquarium 2 weeks ago! The Kyoto Aquarium is the first large scale aquarium that is constructed in the inner continental rather than near the ocean. The ‘tank’ is huge and nearly 2 storey deep which supports a wide array of marine animals and organisms. There is penguin zone, dolphin area to many other specialized zones showing the magic of the sea world.
beldi the rugs
Who could blend colors better than Moroccan in their rugs? Look at these fantastic rugs brought to you by Beldi – started by a couple from New York and Marrakech. They buy directly from the artisans to ensure fair prices, and they also pledge to donate 20% of all profits to charities in Morocco, like the SOS Children’s Village in Ait Ourir, outside Marrakech where they sponsor a young boy: www.sos-childrensvillages.org
become a window farmer
Windowfarm is an idea by artists Britta Riley and Rebecca Bray in February, 2009.
Riley read the article by “Why Bother?” Michael Pollan in the New York Times Magazine in conjunction with Clay Shirky’s book Here Comes Everybody. She wanted to grow some of her own food but lived in a 5-story walk-up in Brooklyn. Rooftop growing was problematic, so harnessing the light in the window plus the year-round climate control of an apartment seemed promising. With limited space, dirt growing was not an option. So, the challenge was to make hydroponics vertical and optimized for the window space.
Here is what they created:
Since the public launch last year, the community of windowfarmers on our.windowfarms.org have contributed innovations from the perspective of end uses that helped evolve the Windowfarms designs. The community has grown to more than 13,000 members around the world. The project has been featured on NPR’s Weekend Edition, at the Whitney Museum of American Art, and in dozens of publications.
It a perfect gift option for our urban dweller friends. Its a gift that keeps on giving.