20/80 rule
Inspired by the Japanese saying “Eat in measure and defy the doctor.” and further alarmed by the 311 earthquake last year, MUJI has a new proposition on retaining a more sustainable manner in their products design and production. The idea is to apply a little self-restraint then to spend excessively to indulge, and they do it by reducing 20% material that goes into their popular classic products such as skinnier tape and ultra-thin lotion bottle. I think if we all apply this 80 fitness rule in our life from health to society, the difference that we can make will be huge. By the way, the Muji one page paralex site is great, again, it’s featuring and producing what is necessary with no frills.
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