Founded by an American Vietnamese craving a taste of his home country Vietnam, Nha Trang was an instant hit. Since its first location, the restaurant group has expanded quickly with multiple outlets in Hong Kong and China. With more restaurants planned around the region, they needed to address their brand identity, which had become jumbled and disorganised with different versions, color schemes and inconsistent applications.
The popular Vietnamese chain required a new brand narrative and a contemporary look to match the freshness of their food, and relaxed nature of their restaurants. Working closely with the owners, the new brand identity was applied widely across signage, uniforms, menus, environmental graphics and website.