Anemone Capital is a newly established company that trades in energy and carbon credits, making them unique in Hong Kong's finance world. Anemones are typically perceived as slow-moving, passive underwater creatures but are actually highly defensive and known to form armies. The company was inspired not only by their beauty but also by their dynamic nature and tenacity.
Whitespace created a brand identity for Anemone Capital that characterizes the creature and communicates the company's attitude - strong, ambitious, youthful and professional. Following the design of the stationery, Whitespace also art directed and developed their corporate website, which appears in 3 languages including Russian.
