Appearing at the end of 2008 for only six weeks, Dee Poon's Dysemevas retail idea kicked up a media storm for being Hong Kong's first ever pop-up shop. The identity was created by a Beijing-based graphic designer but was handed over to Whitespace to work into an online platform.
The bilingual website uses a sophisticated black and electric blue palette to showcase the China and Hong Kong-based artists and designers. A weekly program of parties, events and film screenings ran alongside the shop and Whitespace developed e-flyers and posters to promote the concept. The result was a great collaborative effort with international press coverage and impressive visitor turn-out.
