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Room of One's Own.

JIA Boutique

Hotels

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Through their two luxury boutique hotels in Hong Kong and Shanghai, JIA has become synonymous with style and service. Whitespace has been working closely with JIA over the past three years on their corporate communications and marketing, developing both their company brochure and collaterals for the hotels.
With an understanding of their aesthetic and playful nature, Whitespace continues to advise and work with JIA on new ideas and projects to strengthen their brand and excite their customers. Most recently completed were the corporate brochure, using a traditional Chinese binding and a matching mini brochure that features their properties and outlets.
A compendium of services was also developed for JIA Hong Kong. Based on the concept of a family album, each divider tab focusses on a unique design feature of the interior which was designed by Phillipe Starck. The result is an eclectic and stylish way to display the services at JIA, which means "home" in Chinese.
Visit http://www.jiaboutiquehotels.com/
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