Brunch Club owner Li Lian can't find a decent French-style buttery croissant in Hong Kong, so she decided to open up her own bakery counter inside one of her outlets. The craft of baking from scratch, the artisanal method is the hallmark of Marie's Pâtisserie & Boulangerie.

To create the traditional, vintage-style feeling of a French bakery, Whitespace developed an identity inspired by a pie-dish, using a personable script face, and bold peach and nutmeg stripes to liven up the packaging. Cakeboxes, tissue paper and other collaterals are currently being developed.