Year 2010
Client W Hotels
URL www.whotels.com
Description
With rapid expansion in Asia, W Hotels needed a simple and smart way to communicate their brand story to a new audience. Whitespace worked with the group and developed ‘W Insider’ — a large format newspaper that contained international and regional happenings, events and interviews. With a print run of 4,000 copies, the W Insider has been distributed from Maldives to Seoul, capturing the true breadth and depth of their unique hospitality experience.
Inside spread
Inside spread
Insert Cover
Insert Spread
Poster
Inside spread with insert
