Zuni Icosehedron engage WHITESPACE to create the identity for a new arts festival centered on architecture, called “Architecture Is…Arts Festival”. The ambiguity of the name intentionally provokes a dialogue with the public about what architecture is in the form of a four-part program consisting of theatre performances, concerts, workshops and seminars. The bi-lingual logo is based on the modular and thematic nature of the event. A set of promotional and marketing materials were developed including leaflets, brochures, light boxes, display banners, and a website in English, Traditional and Simplified Chinese languages. The festival was the first of its kind and was staged at the Grand Cultural Theatre in Hong Kong.
Festival collaterals
Brochure
Inner Spread
Inner Spread
Website
Web page
Web page
