Identities

BRAT is a casual gourmet sausage eatery in Hong Kong. WHITESPACE was engaged to create a brand identity that is both functional, playful and smart. Short for ‘bratwurst’, the minimal-decor inspired an equally clean and simple solution for the logo that was applied on chopping boards, menus and signage. Their tagline, “Purveyors of Awesome Sausages” is echoed by typographic posters focussing on each of the gourmet sausage flavours and their ingredients.