Identities

Whitespace was asked to help Flannel Flowers to re-fresh their visual identity from logo to all brand marketing collaterals, signage, packaging and website. As the co-founder and head florist is Japanese, the identity took a natural lean towards an Asian aesthetic — clean, balanced typography set in two colors, a warm grey and a bright sunny yellow. A hand-drawn floral pattern was developed and applied on tissue paper, stationery and cards. The result is a totally new, and eye-catching identity that reflects their unique sensibility to floral arrangement.