Identities

Hellolulu was started in 2005 by two friends who had a clear vision – to create useful products, infused with sophisticated design and an uplifting style — something they felt was missing in a largely uniform industry. Hellolulu came to WHITESPACE to help them redesign and reposition the brand. Over the course of a half year, we worked closely with the team, conducting focus groups, devising a brand road map, developed taglines, color palettes, product names and brand guidelines to re-align their brand messaging and imagery. The result is a new Hellolulu — Happiness on the move. Today the brand is distributed in 500 retail outlets across 11 countries and 3 continents.