Identities

The9thMuse is a new jewelry retail business that stocks original, contemporary independent jewelry labels from around the world. With a showroom in Hong Kong, The 9th Muse provides offers unique accessory at affordable prices that is hard to find elsewhere in the region, such as jewelry and scarves from independent, established and upcoming designers from New York, LA, Chicago and Europe. Whitespace worked closely with the partners to create a clean, sophisticated and timeless brand identity that is applied across stationery, lookbooks, packaging, as well as an e-commerce site that enables them to manage, and sell their accessories online with style and simplicity.