the big blue

The Okinawa Churaumi Aquarium has been one of the best in the world and Kyoto now has just opened a new aquarium 2 weeks ago! The Kyoto Aquarium is the first large scale aquarium that is constructed in the inner continental rather than near the ocean. The 'tank' is huge and nearly 2 storey deep which supports a wide array of marine animals and organisms. There is penguin zone, dolphin area to many other specialized zones showing the magic of the sea world.

beldi the rugs

Who could blend colors better than Moroccan in their rugs? Look at these fantastic rugs brought to you by Beldi - started by a couple from New York and Marrakech. They buy directly from the artisans to ensure fair prices, and they also pledge to donate 20% of all profits to charities in Morocco, like the SOS Children’s Village in Ait Ourir, outside Marrakech where they sponsor a young boy: www.sos-childrensvillages.org

become a window farmer

Windowfarm is an idea by artists Britta Riley and Rebecca Bray in February, 2009. Riley read the article by "Why Bother?" Michael Pollan in the New York Times Magazine in conjunction with Clay Shirky's book Here Comes Everybody. She wanted to grow some of her own food but lived in a 5-story walk-up in Brooklyn. Rooftop growing was problematic, so harnessing the light in the window plus the year-round climate control of an apartment seemed promising. With limited space, dirt growing was not an option. So, the challenge was to make hydroponics vertical and optimized for the window space.

Here is what they created:


Since the public launch last year, the community of windowfarmers on our.windowfarms.org have contributed innovations from the perspective of end uses that helped evolve the Windowfarms designs. The community has grown to more than 13,000 members around the world. The project has been featured on NPR's Weekend Edition, at the Whitney Museum of American Art, and in dozens of publications.


It a perfect gift option for our urban dweller friends. Its a gift that keeps on giving.


reCaptcha to capture you

I am so sure almost 99% of you all have used Captcha in some ways when you purchase things online or submitting comments over the net. Captcha is acronym for "Completely Automated Public Turing test to tell Computers and Humans Apart". It's one of those moments when you see distorted letters and numerals on screen and the system would require you to retype them to make sure that you are a person who is going through the process. What interests me is the adaptation of this idea called reCaptcha.  Instead of 1 set of words are expected to be retyped, there are 2 sets of words to be confirmed by the user. During the process of this entering the words and letters, it's utilizing our time to digitize content from sources such old books, newspapers and radio programs being during the time while the bulk of these content are being scanned, many times, a portion of the content cannot be read or digitized properly and thus reCaptcha aims to use our time doing verification but at the same time to digitize content. The initiative is super intelligent that it aims to use our time smartly and for a bigger cause of the society. More importantly, this initiative needs your participation to make it work. The more you apply reCaptcha on your site, the more people would be exposed to participating in the process. Please keep this happy ball rolling for yourself and others.

dodge-o-rama: the aftermath

Dodge-o-rama was one sweaty ball of fun: turn up was great with 6 studios in total, spirits were high and everyone was pumped! The Butterballs definitely deserved the "best dressed' title, while The Artful Dodgers (true to their team name) took home the champion's title and a donation to a charity of their choice via Charitable Choice.

We're all a bit sore, but we can't wait to do this again!

whitespace studio

Whitespace asked our friend and talented photographer Carmen Chan to come and take a few images of our space and our team. We wanted to share with you a sneak peek of our studio and the details that Carmen captured so beautifully. Premiere Issues on display.

Our designer working on the JUICE website.

A close up of Danielle's desk with a CLOT x Kubrick bear.

Our piano and favourite Spun chair designed by Thomas Heatherwick.

A peek into the meeting room.

An open plan for the team.

The studio's library packed with design books, magazine, artwork, sticker albums and other surprises.

Danielle's desk.

Our Mac Classic.

The studio line up.

A close up of Premiere Issues.

Our intern Lulu working on our latest project.

Our account director and her friend.

Our living room, with prints for AOC on the wall and a clock that is rightfully cuckoo as it never tells us the right time.

A Whitespace family portrait.

eat fish responsibly

Eating fish could be less guilty now as there is a choice of eating fish that comes from sustainable fisheries. Just watch out for this MSC label and that confirms you the fish comes from well-managed fisheries and they don't come from endangered stocks. I like this Marine Stewardship Council label as the fish icon is clean, simple and friendly with a huge tick conveying the positive endorsing message. Thank you WWF for the Do It campaign!

lab series

The BMW Guggenheim Lab was just opened on 3 Aug lasting till 16 Oct in New York on Houston Street at 2nd Avenue. The theme for the first two-year cycle of the BMW Guggenheim Lab is Confronting Comfort. It's planned that the lab will be established also in Berlin and Asia later on. The Lab aims to explore how urban environments can be made more responsive to people’s needs, how people can feel more at ease in urban environments, and how to find a balance between notions of modern comfort and the urgent need for environmental and social responsibility.

bees that stride

HK Honey Michael is out promoting something new to create awareness of our friends of earth - bees! He has designed a pop-up Beehive with a Strida that allows bees to pollinate and harvest honey from different local flowers.  How thoughtful he has blended design with eco-friendly thoughts and most important of all, he brings thoughts into actions! Keep the bees alive!

Strida Riding Green X K11 Design Store exhibition 23rd June – 14th August 2011 Daily 11am – 10pm

graze at martin no. 38

Back in 2006, Whitespace worked on a brand identity for a new restaurant in Rochester Park called Graze (not to be confused with the one with the same name in Hong Kong). Known for its black and white colonial architecture and long lazy lunches, Graze was an instant hit. Now it's opened up its second location in Singapore with a more wine and charcuterie twist, at Martin No. 38 and we look forward to seeing it grow further! Graze, 38 Martin Road, Singapore Tel 6509 1680 www.graze.sg

pay as you feel

Lentil As Anything in Melbourne is a very interesting non-profit restaurant chain of 3 which serves vegetarian dishes. Customers pay the restaurant on a trust basis on how they feel about the food. They also encourage donations aiming to promote human dignity above profits. I wish this philanthropic concept restaurants all the best and grow in numbers robustly and extensively. Come as you are!

rat's cave

ratscave_10 Our friends over at street art crewStart From Zero have opened their first concept shop and mini gallery called Rat’s Cave. Just like the name of the store, Rat’s Cave is a secret place for street artists - deemed hidden members in our society, decorating our pavements and sign posts with stickers, graffiti and stencils. All fashion and art lovers are "welcomed to explore street life inside the Rat’s Cave". Inside we found a lot to love including a little bolt-hole for their shop cat.

Apart from their namesake label Start From Zero, they also carry other labels including local art crew Graphicairlines, world-exclusive Californian hot-rods label Loser Machine, and the American tattoo and rockabilly label Lucky 13.

The gallery and shop will regularly hold different exhibitions; the first one is called “Introducing Rat’s Cave”, a solo exhibition by Start From Zero and was held last Friday. The gang was out in force eating chicken wings and downing Lucky beers. We're excited to welcome the crew and a new hang-out to the neighbourhood. Rat's Cave is located at 香港上環太平山街 18A-B 地下 G/F, 18A-B Tai Ping Shan Street, Sheung Wan, Hong Kong

scotch and soda, please

scotch-soda_aw2010 We first came across this brand during our travels to Europe earlier this year, but with distribution across 6,000 shops in 31 countries, we're a little surprised they haven't ventured farther this way.


Established in 1985, the Amsterdam-based menswear label Scotch & Soda has now expanded its family to Maison Scotch for women, and aptly named Scotch Shrunk for kids. Along with launching their first fragrance, Barfly, this season, the menswear A/W 2010 collection continues their 'old school with a spicy twist' in an array of styles and quirky themes such as "Run for the hills", "Workwear Review" and "Homecoming". While Scotch & Soda feels a lot like a Dutch version of Abercrombie & Fitch, the new women's 'la femme selon Marie' is similar to a relaxed APC and not surprisingly draws inspiration from French style. It all looks wearable and workable, and we love the mix of vintage with contemporary, something slouchy with something structured.


We only wished that Hong Kong got cold enough to wear mohair and angora, but looking at their collection, we may bring out our knitted beanies and chunky cardigans. With recently opened outposts in New York City, Madrid, Toronto and Budapest and plans for further expansion in the pipeline, we look forward to the House of Scotch & Soda's dynasty of brands reach this part of the world, hopefully soon!

blindspot annex opening

One of our clients Blindspot Annex recently had its first show called "A Departure from Reality III: The Tender Truth" featuring Maleonn & Jiang Pengyi and curated by Janet Fong. It doesn't look like a lot of people were there but that's because it's an overwhelming 6,000 square feet and these photos were taken towards the end of a thunderstorm-filled evening. The show was a success and owners Mimi and Chris have done an impressive job of turning a former top-floor raw industrial laundry facility into Hong Kong's best gallery space. We cannot wait to catch the next opening and visit their rooftop.

Check out the show: 3.9 – 30.10.2010 at Blindspot Gallery (Central) Opening hours: Tuesday to Saturday, 11:00am to 7:00pm / 11.9 – 31.10.2010 at Blindspot Annex (Wong Chuk Hang) Opening hours: Thursday to Sunday, 11:00am to 7:00pm (during exhibition) / by appointment