7 TV Rebranding

7TV is the fastest growing television channel in Russia. Like many of its American counterparts, it’s an empire built on the lucrative genre known as “lifestyle” programming--think Russia’s answer to Anthony Bourdain and Design Star. Hoping to broaden its appeal to younger audiences, the network underwent a major rebranding this year, changing its name from Semyorka (“Seven” in Russian) to the far more hip-sounding 7TV. They also hired Swiss art director Greg Barth to reimagine the identity of the channel and produce a series of intro animations for their program lineup.