a little whitespace

Our studio is named Whitespace for a very good reason but often people ask us or wonder what 'white space' really is. We've taken a moment here to highlight a few articles and visuals that hopefully shed some light on an often overlooked but vital element of graphic design. white.jpg

A List Apart writes that “Whitespace,” or “negative space” is the space between elements in a composition. More specifically, the space between major elements in a composition is “macro whitespace.” Micro whitespace, is—yes, you’ve guessed it—the space between smaller elements: between list items, between a caption and an image, or between words and letters. The itty-bitty stuff."

On his site, Sherif Tariq writes, "So why is white space so important? Part of the reason is pshychological, and part of it is physical: the text needs room to breathe. When text crowds all the way to the edge, it leaves us feeling crowded and cramped. Long passages of text, written edge to edge can actually tire the eyes".

White space was well understood and defined by former Harper's Bazaar art director Alexey Brodovitch and more currently, Fabien Baron. His own layouts for the same magazine in the Nineties was filled with whitespace or 'negative' space in photo shoots and typography.



Even Fabian Baron's house, built by minimalist architect John Pawson, is a lesson in the beauty and serenity of whitespace. (by way of Materialicio.us)



The use of white space signifies simplicity and no one understands this better than John Maeda. "It is our culture’s tendency to want to fill in the very white space that designers understand to be a critical aspect of the design experience – nothing is as important as something and “when there is less, we appreciate everything much more.”

Whitespace to us is not only a design element but also a philosophy — connected to the way we see the world around us, and express our own studio objectives as well as those of our partners and clients. White space is simplicity and clarity, focus and restraint. White space is inspiration and freedom to think and create.