Craving for Helvetica Beer?

A typeface is important for any design as a right typeface will incorporate a brand's message. Russian designer Alexander Kischenko used Helvetica font as the key design element when he was working on a Swiss beer packaging.

The colors of cans (silver & color) corresponds to the types of beer (lagers & stouts) and the numbers represent the alcohol percentage. All texts are written in Helvetica font with planned scale of lettering.