The Rono Ice Cream shop facade in Tokyo could easily be mistaken for an upscale jewelry store or a fancy spa/salon entrance. Rarely do you see an ice cream shop devoid of vibrant colours and pictures displaying the countless number of flavors.
This was Japanese designer Hiroyuki Miyake's inspiration when creating the atypical interior space. The lack of character, texture, and colour in the design is not so much minimalist-motivated as it is product-driven. His "less is more" approach effectively focuses the customer's attention on the ice cream itself, where you'll find the only splashes of colour in the entire store.