I scream for ?

The Rono Ice Cream shop facade in Tokyo could easily be mistaken for an upscale jewelry store or a fancy spa/salon entrance. Rarely do you see an ice cream shop devoid of vibrant colours and pictures displaying the countless number of flavors. rono_ice_cream1.jpg

This was Japanese designer Hiroyuki Miyake's inspiration when creating the atypical interior space. The lack of character, texture, and colour in the design is not so much minimalist-motivated as it is product-driven. His "less is more" approach effectively focuses the customer's attention on the ice cream itself, where you'll find the only splashes of colour in the entire store.