sourced grocer

Sourced Grocer branding project by ONE IOTA based in Brisbane, Australia.

Here's an excerpt on the creative process from their blog—"The posters and hand outs feature oddly coloured shots of fruit and vegetables that we literally nailed to our wall in the studio and shot in high res. The rationale behind the odd colouring was to engage the viewer to sub-consiencly question the produce they are looking at, and in conjunction with the branding statements begin them on the process of questioning the origin and seasonality of produce they consume in everyday life."