thinking the opposite

We loved his first book, It's Not How Good You Are, It's How Good You Want to Be [2003] and even more so the follow up, Whatever You Think, Think The Opposite [2005]. So we're sad to learn that former ad man and author Paul Arden passed away earlier this month from a heart attack. In his second book he writes, "Steal from anywhere that resonates with inspiration or fuels your imagination. Devour films, music, books, paintings, poems, photographs, conversations, dreams, trees, architecture, street signs, clouds, light and shadows.

Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable. Originality is non-existent. Don't bother concealing your thievery — celebrate it if you feel like it.

Remember what Jean-Luc Godard said: "It's not where you take things from — it's where you take them to." Then he adds he had taken this from Jim Jarmusch.

So we've stolen a few pages from his book to share, and hope his books and words live on and continue to inspire us to think differently, make wrong decisions and be completely unreasonable. Or else we'll just be like everyone else.