25 Hours

Just staying 1 more hour beyond a day, is that what 25Hours Hotel hoping you would do? 25Hours Hotel is a German chain which congregates 6 hotels locating from Frankfurt, Hamburg to Zurich. Olaf Hajeck is commissioned by 25Hours in designing exclusive illustration to be used throughout the chain aiming to give these accommodation a more distinctive, differentiating and delectable feel. Olaf has worked extensively on different accounts ranging from Apple, Nike, Barney's, Ritz Carlton etc. I long for more well designed yet affordable boutique hotels like the 25Hours as what I see has become more and more homogenized not only in the local district but on a global basis. Does character or personality matter anymore?