branding

Rebranding English National Ballet

This very first month of 2013 seems to have presented itself with quite a number of brand revamp from all over the world, especially the States such as the Microsoft, the American Airlines, Office Depot, but I am way more impressed by the English National Ballet in UK. This overhaul is successful in the sense that it's really bringing forward the vision of ENB in a holistic manner, To be the most creative and most loved ballet Company in the UK. Brand identity is only part of this transformation and it does not end there, the photography brings out the spirit of ENB aspiring to be bold, creative yet sustaining the trait they are respecting the tradition and history of ballet. Together with the new logo which adapts the font Aktiv Grotesk, the new color palette, the new brand-mark is inspired by the quotation mark which resembles ballerina's point-toe gesture I must say is abstract yet expressive. Several punctuation marks have been widely used in many brand such as {}, | , & , " ". It's very challenging on how to give these visual components a new life and representation in a relevant manner.

ENB further makes a bolder statement by launching the collaboration with the legendary Vivienne Westwood who is renowned for being untamed, wild, uncompromising and simply creative in the fashion realm, but stepping in the water of the ballet hemisphere just synergizes both brands further. Vivienne will continue to style the dancers and art direct all the photography for the ENB marketing material throughout 2013. The whole exercise resonates extremely well with their claim that ENB is an ambitious arts organisation, Tamara Rojo’s creative leadership is bold and confident – just like what the headline says "Looks like a doll. Dances like a demon."

mb!

So many established luxury brands out there are looking into ways for rejuvenation and revitalization. Alfred Dunhill, Pringle of Scotland, Burberry, BMW and now it's Mercedes Benz. mb! by Mercedes-Benz is a magazine that documents and reflects contemporary culture.  There are many personal and intelligent stories, reports and interviews as well as inspiring visuals. Extra note about mb! is the other site which falls under Mercedes' initiative is The Avant Garde Diaries, it's a neat pool of many creative people short films. All the brands are now adopting the editorial approach trying resonate their brand with the personality and character whom their customers could draw association with, just to stay differentiating. The more we see, the harder it becomes for we users, to differentiate the brands now.

sourced grocer

Sourced Grocer branding project by ONE IOTA based in Brisbane, Australia.

Here's an excerpt on the creative process from their blog—"The posters and hand outs feature oddly coloured shots of fruit and vegetables that we literally nailed to our wall in the studio and shot in high res. The rationale behind the odd colouring was to engage the viewer to sub-consiencly question the produce they are looking at, and in conjunction with the branding statements begin them on the process of questioning the origin and seasonality of produce they consume in everyday life."