social responsibility

massive health

Health care is a timeless issue. Aza Raskin together with many others create the Massive Health which aims to design consumer health-care products that can improve the society or the world. I like his saying "Good design is not about thinking outside the box. It's about finding the right box to think inside." The brand identity reflects clearly this vision and mission - an infinite improvement in health care with love.

eat fish responsibly

Eating fish could be less guilty now as there is a choice of eating fish that comes from sustainable fisheries. Just watch out for this MSC label and that confirms you the fish comes from well-managed fisheries and they don't come from endangered stocks. I like this Marine Stewardship Council label as the fish icon is clean, simple and friendly with a huge tick conveying the positive endorsing message. Thank you WWF for the Do It campaign!