Campaign

Mother Russia

I truly admire Pussy Riot's feminine power in awakening worldwide concern over the life of women in contemporary Russia. I always wonder how the life of women in Russia is in a men-dominated society. Perhaps, answers can be found at "Mother Russia" which is a group exhibition by emerging 4 Russian Photographers. The exhibition attempts to reflect the images of Russian women from different perspectives, providing an opportunity for Hong Kong people to glimpse this mysterious and ever-changing Eurasia country. It is an incredible chance for us to think about the freedom of speech, especially to Hong Kong who has growing conflict of interest with China.

Venue: The Salt Yard
Duration: 19/1 - 24/3 2013, 12n - 7pm, Thu - Sun

Details HERE

"David Bowie is" Exhibition

When we are talking about London's nightlife of yesteryear, ones will not be missed are the Punks and also a signature punk icon, David Bowie. The Victoria & Albert Museum has been given an unprecedented access to the David Bowie Archive to curate the first international retrospective of the extraordinary career of David Bowie. More than 300 objects will be brought together for the very first time, e.g. lyrics, fashion, photography etc. The exhibition's concept is derived from David Bowie's famous song "Heroes" and also a book "We Can be Heroes" which has the most detailed account of London's coolest people in nightlife.

The exhibition will start from 23 March and end on 28 July 2013. If you don't have a chance to stop by London for the exhibition, make sure you get a copy of "We Can be Heroes".

Exhibition details

karl getting social

Gaming is ubiquitously blended in our daily lives and Karl Lagerfeld just knows this is the way to sustain coverage especially in the younger crowd. Earlier in December by joint forcing with Net-a-Porter, Karl has developed an apps to tease his upcoming collection which is launching on 25 January 2012. Through the game you have to upload your own photo and seek Karl's head logo to access exclusive site content. The incentive is GBP1,000 spending at Net-a-Porter, and Karl could get involved in the game drawing as much user generated content as they could. The campaign is leveraging the social media platform and the extensive global ownership of hand held computers. The result could be a substantial perception shift of the Karl being only a couture brand to gaining the younger crowd's attention and reception.