Dance

Rebranding English National Ballet

This very first month of 2013 seems to have presented itself with quite a number of brand revamp from all over the world, especially the States such as the Microsoft, the American Airlines, Office Depot, but I am way more impressed by the English National Ballet in UK. This overhaul is successful in the sense that it's really bringing forward the vision of ENB in a holistic manner, To be the most creative and most loved ballet Company in the UK. Brand identity is only part of this transformation and it does not end there, the photography brings out the spirit of ENB aspiring to be bold, creative yet sustaining the trait they are respecting the tradition and history of ballet. Together with the new logo which adapts the font Aktiv Grotesk, the new color palette, the new brand-mark is inspired by the quotation mark which resembles ballerina's point-toe gesture I must say is abstract yet expressive. Several punctuation marks have been widely used in many brand such as {}, | , & , " ". It's very challenging on how to give these visual components a new life and representation in a relevant manner.

ENB further makes a bolder statement by launching the collaboration with the legendary Vivienne Westwood who is renowned for being untamed, wild, uncompromising and simply creative in the fashion realm, but stepping in the water of the ballet hemisphere just synergizes both brands further. Vivienne will continue to style the dancers and art direct all the photography for the ENB marketing material throughout 2013. The whole exercise resonates extremely well with their claim that ENB is an ambitious arts organisation, Tamara Rojo’s creative leadership is bold and confident – just like what the headline says "Looks like a doll. Dances like a demon."

moments in time

Moments in Time are a trio of new works by The Hong Kong Ballet. They commissioned three contemporary choreographers, Peter Quanz, Kinsun Chan and Fei Bo, to create special pieces, Luminous, Black on Black and A Room of Her Own for a night of imaginative ballet. Whitespace worked with their team to produce this unique productions' visuals, following our work on Swan Lake and Coppélia. Moments in Time is runs 4-5 November 2011 at 7:30pm and 5-6 November 2011 at 2:30pm. Visit The Hong Kong Ballet for more details on their productions.

LUMINOUS is a happy, ever-lasting relationship really possible between a man and a woman? Peter Quanz speaks through his choreography about the fragility of human relationships, the tension between the genders and the qualities drawn out of us by each passing alliance. This emotionally-charged piece, dripping with sensuality, will make you reflect on your own relationships past and present.

BLACK ON BLACK is Kinsun Chan's new ballet that explores the timelessness of the colour black, and the dance aesthetics he has created reflect the many facets of black's symbolism. Kinsun manipulates the space on stage, playing with contrasting movements to reflect the contradictory emotions aroused by the colour black. The choreographer incorporates his intrigue for body language and gestures into this ballet of power, passion and surprise.

A ROOM OF HER OWN is about frustration, self-doubt, jealousy and torment; these are just a few of the emotions felt by Lu Xi, the heroine of A Room of Her Own. She feels suffocated by her foundering relationship with her choreographer husband, but soon this feeling is replaced by fear and jealousy of her husband’s mysterious friendship with a new colleague. This intense dramatic work, suffused with sadness, highlights the unbridgeable gap between the genders through a profound exploration of the characters’ psychology.