Craving for Helvetica Beer?

A typeface is important for any design as a right typeface will incorporate a brand's message. Russian designer Alexander Kischenko used Helvetica font as the key design element when he was working on a Swiss beer packaging.

The colors of cans (silver & color) corresponds to the types of beer (lagers & stouts) and the numbers represent the alcohol percentage. All texts are written in Helvetica font with planned scale of lettering.

brand new nha trang

Here's a sneak peek of the brand identity Whitespace has been developing for Nha Trang, the Vietnamese restaurant that has grown from a tiny little shop to several outlets across the city.

This new location is in Tai Koo Shing, and will be the first to have the full identity in place. Watch this space for more news about the revamp from logo, packaging and website.

crumbs in beijing

Migas in Spanish means crumbs which adds such a humor to this new restaurant in Beijing. The chicken-like logo is inspired by artist Sergio Paredes. The outdoor lounge area really caught my heart as I really love cactus and sitting outside during the autumn breeze with a drinks in hand with your favorite gang, what more could you ask for in life? Cheers!

Via Vogue China

happy clients = cupcakes

Getting thanked with cupcakes from a happy client is a great way to end the week. This delicious dozen fresh from Let Them Eat Cake, came from The9thMuse, whom we've been working with to create their brand from the ground up. We cannot wait for the launch of their new site and want to thank them for being so sweet to work with the past few months. Watch this space for more news of their launch.

eat fish responsibly

Eating fish could be less guilty now as there is a choice of eating fish that comes from sustainable fisheries. Just watch out for this MSC label and that confirms you the fish comes from well-managed fisheries and they don't come from endangered stocks. I like this Marine Stewardship Council label as the fish icon is clean, simple and friendly with a huge tick conveying the positive endorsing message. Thank you WWF for the Do It campaign!


Our friend Matt Abergel, ex-head chef at Zuma and MASA (NY), has opened Yardbird - a modern yakitori spot up on Bridges Street. With an identity done by Evan Hecox, we're already in love. We've tasted the menu which includes corn tempura, korean cauliflower rice cakes, fruit tomatoes and of course yakitori and all of it is damn delicious. Opened now, but until the alcohol license gets approved, it's BYOB. Yardbird, 33-35 Bridges St. Sheung Wan, Hong Kong. Open 6pm till late.

graze at martin no. 38

Back in 2006, Whitespace worked on a brand identity for a new restaurant in Rochester Park called Graze (not to be confused with the one with the same name in Hong Kong). Known for its black and white colonial architecture and long lazy lunches, Graze was an instant hit. Now it's opened up its second location in Singapore with a more wine and charcuterie twist, at Martin No. 38 and we look forward to seeing it grow further! Graze, 38 Martin Road, Singapore Tel 6509 1680

pay as you feel

Lentil As Anything in Melbourne is a very interesting non-profit restaurant chain of 3 which serves vegetarian dishes. Customers pay the restaurant on a trust basis on how they feel about the food. They also encourage donations aiming to promote human dignity above profits. I wish this philanthropic concept restaurants all the best and grow in numbers robustly and extensively. Come as you are!

meet the kitchen nomads

We met Paola only recently but we had the good fortune of going over to her and Ignacio's house for a Chinese New Year feast. It was on that evening that we learned of her food blog, which she has just launched with good friend and fellow food lover Jessica. The result is the eagerly awaited The Kitchen Nomads, full of good humor and fabulous food.

In her words, "The Kitchen Nomads is a layer cake of recipes and anecdotes, with a few exotic journeys thrown in for good measure. On it we share our Colombian, Spanish, French and British family cooking secrets, adding inspiration picked up from our nomadic lives along the way. Yes, we've gained a few pounds getting this collection of recipes together, and yes, you will probably gain a few in the process too, but we promise that it'll be a real treat." Test out the beta version of the site and drop them an email to say hello. Bon apetit!

the night market

thenightmarket_01 Whitespace held our Christmas lunch at The Night Market — a newly opened and simply gorgeous Taiwanese restaurant in Central, Hong Kong that serves well-known street foods, home-style dishes and renowned Taiwanese drinks. It's a restaurant that personifies owner Allen Lin's experience of growing up in Taiwan as well as having travelled and lived around the world.

Taipei is known for it's food, and The Night Market took all of us there for a taste of the local street fare. The lunch sets came in bento-style boxes with lots of side dishes including egg, tofu and eggplant, and if there is one thing you must try it's the popular Three Cup Chicken, which was delicious.


Our team really loved the interiors, designed by Alexi Robinson (who was responsible for the design of Press Room Group's flagship restaurant, SML) and Michael Young, and especially appreciated and took note of the quirky branding, tableware and ceramic design done by Latitude Design Studio, founded by Jesse McLin and Julie Progin. "The branding needed to take the customers through the distinctive Taiwanese pop and food culture with a humorous and unexpected twist. We set the feel of the graphics in the logo, a peculiar silhouette of a food cart that conceals a highly detailed hand drawn twin, a playful take on the rich and eclectic personalities of the Taiwanese markets. From the menu to the bento boxes, all of the identity was hand rendered to reflect the honesty of the markets and the meticulous detailing in the graphics allows customers to uncover new facets of the brand at each visit."


We were thrilled to learn that the plates and bowl sets are available from a few places in town; directly from the designers: Latitude Design Studio, at BFelix (192A Hollywood Rd, Sheung Wan) and also at Kapok (3 Sun Street, Wan Chai) The Night Market, 11 Stanley Street, 6th & 7th Floor, Central, Hong Kong Monday – Friday 11:30am to 3pm, 6:30 to 11pm, Saturday: 11:30am to 11pm and closed Sundays.

detour communal table series

Join us at Detour's Communal Table Series this week for an informal chat and exchange of ideas about food, design, art and culture. We'll be speaking with Stanley Wong, Danny Fang from Fang Studios and Michael Leung from HK Honey. At S|M|L, Wednesday December 1st, first come, first served! detour_communaltable

la new yorkina

Kazumi from CHAKO recently introduced us to La New Yorkina. Established by her high school friend, Fany Gerson hand-crafts and packs Mexican ice pops with fresh ingredients in yummy flavours such as Fresa (Strawberry) Tamarindo Fresco (Fresh Tamarind), Horchata (Cinnamon Rice Milk), Mango con Chile (Spicy Mango), Jamaica (Hibiscus) and Aguacate (Avocado) and more. We cannot wait to try this the next time we're back in New York. Available at Hester Street Fair Weekends, Hester & Essex Streets 10am-6pm, New York City Photos from La New Yorkina's Facebook page.



Out of all the meals we enjoyed in Paris, Derriere was one of the best we had. Although we took the late seating at 11pm, the berry mojitos and pineapple caiparinhas from next-door Andy Wahloo (with their wonderfully type-set drinks menu!) staved off the hunger and we took turns wandering around the house, looking for the 'smoking room', which was in fact hidden behind a large Narnia-like closet. Derriere, 69, rue des Gravilliers, 75003 Paris+ 33 1 44 61 91 95 Reservations a must!